Description
Pure Carbo is a modern, bold take on the indigenous Armenian grape Areni, a wine crafted for pure pleasure and intense emotion. In the glass, it reveals a deep, light ruby color, vibrant and transparent, as if reflecting the energy of fresh grapes. The aroma is immediately captivating with its frankness: juicy berries, cherries, and blackcurrants intertwine with dominant notes of ripe dark plum, forming a rich, yet light and fresh bouquet. On the palate, Pure Carbo is juicy and dynamic, with perfectly balanced acidity and fine, barely perceptible tannins. The wine drinks easily and freely, without heaviness, leaving a refreshing berry aftertaste that begs to be tasted again and again. This is a style where the fruit takes center stage, and the structure only emphasizes its purity and brightness. Interesting fact: the wine is produced using carbonic maceration—a method in which fermentation begins within the whole berries. This approach has made Beaujolais wines famous, and in Pure Carbo it allows Areni to reveal an unexpectedly juicy and bold side. The wine is unfiltered, preserving maximum aromatics and a vibrant character. Pure Carbo pairs perfectly with red meats and cheeses, but is especially enjoyable when served slightly chilled—the perfect choice for a warm day and casual conversation.

